The Alchemy Institute - Betsy Pake

Facilitate Life Changing Transformation That Inspires Your Clients To Tell The World About You.

I've got a question for you...

Are you ready to have quicker transformations & get better testimonials (& referrals!) from your clients?

It’s hard being a coach or a therapist, locked into one hour spots with a modality that takes a while to see results.

You know the results will come, but in our microwave society, you also know people are looking for (and expecting!) speed.

Once clients know without a doubt “this works”, they stay and put in the effort to create the life they really crave.  But the space in between the beginning and the knowing… that part can be painful for them and stressful for you.


And honestly, you're ready to feel inspired again too.

you're doing this work because you care about people and...

so what if...

There's a way to do both: deep transformation and speed

You know you’d show up differently on social media and in your communities if you felt better about your skills.

You want to have actionable ideas and knowledge for sharing on your platforms and with an audience.

You know you’d feel inspired about your clients again.

Following a step by step process allows you to

Gain new skills
& become the transformation expert you know you are meant to be.

well then...

If your head is tired from nodding... please keep reading!

Imagine the reputation you will have when you’re able to consistently interrupt long held patterns and help people redefine their lives.

That’s how I found NLP (Neuro-Linguistic Programming).

After years of painful emotional suffering along with limited thinking and painful family relationships, I was done.  I had suffered the loss of my mother when I was in high school and everything  in my life seemed hard.

I had been to years of therapy, sat in mediation for years, read all the books and listened to every podcast on healing.  Nothing gave me the relief and shift in my thinking that I craved.

I finally was introduced to a coach who was an expert in NLP and we began our work together.

Within one hour he helped me rearrange my thinking and I experienced true freedom.  For the first time in 25 years, I was free!

I knew then that I had to learn everything I could about this powerful (and speedy) modality and share it with others so they could experience freedom too.

Emotional, mental and physical freedom is waiting and I can teach you to be the one to deliver that freedom.

There is another way to do things

we can break free from where we are and experience our work in a new way

Break free if you are currently caught in the insurance model and exhausted

Create a new way to attract clients (and get referred from previous ones!)

Charge what your worth with new tools and modalities

what could happen if you had these skills now?

Change can be swift.

As in "first hour of working with a client" swift

We’ve been sold a lie.

The lie that change takes a long time and that we need to rehash all the hardships of our lives in order to come to terms with it and move on to something new.

But that’s just not true.

In fact thinking that way can stop you from making the impact that you want because these days clients demand more.

They demand transformation and they want evidence of it quickly.

And we all know, it's no fun to be in a place where we feel we could do more.

Look, you’ve probably had clients where you were able to see the stuck pattern but couldn’t identify the quickest route to help them release it.

You may have noticed things like:

  • Negative emotions

  • Limited beliefs

  • Inability to make a decision

  • Lack of motivation toward goals and more…

What you learn in The Alchemy Institute is that quickest route.


We teach you the path so you can guide your clients to freedom.

Here's what you get

This is unlike ANY other program out there. Here's why...

  • We’ll help you develop the skills necessary to become a confident and successful subconscious change expert through on-demand course work available anytime you are able to learn.
  • We’ll give YOU a cohort with a coach so you have guidance and someone to reach out to with any issues and to get help fast!
  • You get to experience the tools you’re learning from a personal perspective so you transform personally as you build professionally.
  • Join a community of people who, like you, see the world through a lens of opportunity.
  • We’ll introduce you to a whole NEW WORLD, where you call the shots in your professional life and build things in a way that feels aligned and profitable.

the bottom line:

we're the only coach training program that focuses on building the mindset of students who want to build their business so they withstand any economy.

be different.

join us inside......

the testimonials are a glimpse into your future

I will show you how to get results like ...

I can’t explain to you what Betsy does, but I can wholeheartedly tell you that it’s the best kind of magic.

I can’t begin to describe what has happened in my life in the few short weeks we’ve been working together, but it has been utterly amazing. There have been dramatic shifts in my business, finances, family life, and of course, within me. I have been stuck in some of my problematic areas for years, and in the last two weeks I’ve been able to experience freedom and hope as those issues have crumbled and drifted away.

In 2 months of working with Betsy, I was able to bust through blocks, heal stories and wounds, create more momentum and action than I had in years, and KNOW in my soul where I am headed.”

let's dig into the details

These are the certifications you get...

First Certification

Hypnosis Practitioner

You’ll learn the history of hypnotherapy, why it’s so powerful, and the specific techniques to use hypnosis to help people in a clinical setting.

As a hypnotherapist, you’ll be able to help people shift limiting beliefs, lose weight, stop smoking, and more.

You’ll learn the history of hypnotherapy, why it’s so powerful, and the specific techniques to use hypnosis to help people in a clinical setting.

As a board certified hypnotherapist, you’ll be able to help people shift limiting beliefs, lose weight, stop smoking, and more. 

Part One:

  • Learn all about what hypnotherapy is… and isn’t!
  • Understand the subconscious and why work on this level makes a greater impact.

Part Two:

    • Learn the steps to follow for a productive hypnotherapy session.
    • Learn the concerns of smokers and how to create non-smokers.
    • Learn how to lead people into hypnosis and how to make their time there super powerful.
    • Learn how to bring clients even deeper for quicker transformation.
    • Learn about Pain Control.

Part Three:

      • Learn a new model of communication.
      • Discuss self-hypnosis
      • Learn how to use these tools to build a booming hypnotherapy practice.

Second Certification

Success & Life Coach

Get an understanding of how to coach a client through this simple seven-step method.

These basic principles lay the foundation for successful transformations and enable you the structure to begin your coaching practice immediately with confidence and success.


  • How to move a client through a subconscious goal setting process.
  • The structure of moving a client into a state of awareness with great questions.
  • How to set up an accountability process that works.

third certification

Deep Streaming Facilitation (DSF)

Techniques are necessary when embarking on a coaching journey yet the one thing most coaches skip over is the deep understanding of the energetic messages being sent between client and their deep inner knower.

When you, as a coach, can teach your client to intercept these messages you bypass the unnecessary and bring your clients to freedom faster.

  • In this three part class, we teach you how to: Establish a personal deep streaming practice.
  • How to use your body to access your brain.
  • How to facilitate this process with your clients so they have access to more clarity and confidence.

Fourth certification

Neuro-Linguistic Programming (NLP)

Become an NLP practioner and learn all the NLP Level tools that go along with it. Learning NLP puts you in a position to not only help others but to uplevel yourself as well.

You’ll learn about the conscious and the unconscious mind and become an expert in helping people shift from the inside out.

Inside this class you’ll learn how to:

  • Understand the  foundational elements of NLP so you can be empowered and at cause for your life (and teach your clients to do the same!)
  • Understand the connections between your language and your actions.
  • Learn new ways to communicate with others so your message is understood on a deep level.
  • Understand conversational hypnosis and why your choice of words matter.
  • How to structure an NLP coaching session.
  • How to shift beliefs and transform reality.
  • Learn a unique way to shift emotions with the press of a button!
  • Learn a technique to help clients make decisions and become “unstuck”.
  • …and so much more!


fifth certification

Emotional Freedom Technique (EFT)

EFT (sometimes referred to as “Tapping”) is designed to balance the energy system, calm the nervous system and remove negative emotions from becoming lodged in the body.

EFT is based on the science of acupuncture and acupressure and is a tool you can use in sessions with a client and teach the client to use it on their own.

sixth Certification

T.I.M.E. Techniques Practitioner

TIME Techniques (Time Integrations for Maximum Empowerment) is used to instantly eliminate all negative emotions, release limiting beliefs, undo past decisions, let go of fears and delete the emotions of guilt and anxiety.

In this class you’ll learn:

  • How to release negative emotion quickly so clients are left with wisdom of the past and not the burden.
  • Eliminate limiting beliefs in minutes.
  • Know how to impact your future (and your clients future) with a process that creates goals that create themselves.

Get certified in 6 months plus

Obtain Personal Alchemy


Accountability Cohort

When you join, you’ll be matched in a cohort with a Master NLP Practitioner that will guide you through the 6-month journey toward your certifications


Group Q & A calls

Technique sessions are built in monthly so you can ask questions (from people who have been using these techniques with clients!) and learn more from trainers in real time.




Goal Setting Session

On the last Thursday of each month, join us as we go through a goal setting session where you set up your experience for the following month. Where will you expand professionally? What do you need to shift personally?  Set up your success in these fun, community events.



digital and analog


If you love your iPad, we give you digital copies of the manuals you’ll need for your adventure inside The Alchemy Institute.

But if you love something tangible, we’ve got you covered there too!

We send you copies of your manuals via snail mail so you can learn and reference for years to come.


ready to get started?


MEET YOUR trainer

Betsy Pake.

Betsy Pake MNLP, MTT, MHt,  is the main instructor inside this certification program.

Betsy is a professional hypnotherapist, coach, and trainer of Hypnotherapy, Neuro-Linguistic Programming (NLP) TIME Techniques, Emotional Freedom Techniques, and Coaching.  She’s had specialized training in Emotion Code and is a certified Infinite Possibilities coach.


Betsy is a best-selling author and a speaker with clients all over the world. She has helped thousands of people make substantial changes in their lives. Her podcast The Art of Living Big has over 350,000 downloads with listeners in countries from the US to Singapore and everywhere in between.


The tools she teaches you inside this certification are the tools that made a sweeping difference not only in her client’s lives but in her own life as well.


Good, because there's something I want you to know!

We are excited about your research in The Alchemy Practioner Certification! When you join, you not only get lifetime access to all the on-demand video training and manuals, you also get access to a thriving community of people who are working to expand their edges and create something new for their lives.


You will get early bird access to any masterminds and extended trainings and the ability to join one of the best boards in the world.

It’s a no brainer.

I’m so glad you’re here checking it out and if you have questions please feel free to shoot us an email. We are here to support your journey!

have a question?

Frequently Asked Questions

All classwork is recorded and available on demand so you can obtain all six certifications while safe at home. 

All personal alchemy calls are a virtual-live experience using Zoom.

You can go at your own pace but we encourage you to finish within the 6 months you are working with your cohort.

You will have lifetime access to the training material.

All the training is on-demand and available for you to view any time you want. 

Yes! All hours are required and are monitored by the coaches. The great news is, since it’s online, you can do it anytime that fits your schedule. 

All the content is available as soon as you purchase and this is an academic course, and similar to a college semester, you commit to the class when you sign up. For this reason no refunds are possible AND we want you to enjoy the course, so if there is an issue, we want to fix it. We would recommend you reach out to us so we can help. With that said, be 100% sure you want to continue before you sign up.

The truth is, you’re here because you know there is something in your coaching mix that’s missing.

We have had lots of different kinds of training in our development as coaches, but nothing has been as impactful and life-changing for our clients as the things we teach in this course. You could ONLY have these certificates and build a thriving and thrilling coaching practice! Or you could add these to what you already know and use.

Yes, there will be an evaluation for each certification and we hold those evaluation times live each month to make it easy and stress free!

Yes! All the training is online and you’ll get your manuals via mail after you sign up and go through the orientation process and submit your mailing address.

None will be required for your certification. You can still learn new things to add to your coaching arsenal but none will be required.  Depending on what boards you decide to join, the board may require continuing education to remain a member.

* Creating Achievable Outcomes: Set goals
* Sensory Acuity: Detect client’s state
* Rapport: Create receptivity
* Eye Patterns: Detect Primary Rep System
* Overlapping Rep Systems: Help them access an under-represented system
* Language Predicates: Communicate with clarity
* Mapping Across: Change the feeling of one thought to that of another
* Single Belief Change Using Submodalities: Change a limiting belief to an empowering belief
* Swish Pattern: Eliminate a minor state or habit caused by a visual stimulus
* Masterful Language Patterns: Clear communication
* Presuppositions: Embed suggestions subconsciously, challenge limiting thinking
* Chunking: Control the conversation, come up with metaphors
* Conversational Hypnosis Patterns: to hypnotize people
* Creating Metaphors: Make suggestions without conscious awareness
* The Meta Model: Questions to solve problems, clear communication
* Resource anchor: Allow a client to feel a state anytime they want
* Collapse Anchors: Eliminate a negative state
* Chaining Anchors: Eliminate negative states that are polar opposite or “stuck” states with no movement
* New Orleans Flexibility Drill: Collapse an anchor during a live exercise
* NLP Change Personal History: Change the feeling about a past event
* The Ring of Power Script: Creates an internal resource anchor
* Strategies: Discover and communicate in the way the client thinks
* Spelling Strategies: Become a better speller
* Reframing: Change the meaning behind a behavior or situation
* Six-Step Reframe: Change a negative behavior to a positive one
* Parts Integration: Eliminate conflict
* EFT: Eliminate energy blockages
* TIME Techniques – Release negative emotions: Release Negative emotions around an event from the past
* TIME Techniques – Anxiety: Release anxiety about a future event
* TIME Techniques – Limiting Decisions: Release limiting decisions, beliefs, physical issues
* Timeline Adjustment: Switch from dissociated to associated, vise versa
* TIME Techniques – Putting a Goal Into Your Future: Goal setting, future pacing
* TIME Techniques – V/K Dissociation: Phobia
* Clinical Hypnotherapy: For giving suggestions to the subconscious mind and future pacing
* General Pendulum Paradigm: For having a conversation with the subconscious mind
* Deepening Techniques: For making trance deeper
* Post-Hypnotic Suggestions: For getting a client to carry out a behavior at a later time

US Treasury regulation 1.1625 permits an income tax deduction for educational expenses including registration fees, tuition, travel, meals, and lodging for courses taken to improve or maintain skills required in employment or business. 

Always consult with your tax professional.


You are so ready for this journey.

Here are your next steps:

  1. Sign up before with all the benefits of lifetime access to the training material.
  2. Get assigned your personal alchemist to guide you through your next 6 months.
  3. Attend our live Q & A events with a trainer to get clarity while experiencing the shifts with your personal coach.
  4. Start offering coaching (and making income!) by sharing your gifts as you obtain each certification along the way.

How are you feeling?

Ready to take the next step?

Have some questions? We'd love to chat.
Hit reply to any email OR send us a note at support @